Shelby McDaniel

Eating Psychology Coach & Mind Body Practitioner

Owner, CEO

Institute for the Psychology of Eating

BS Nutrition Science

Am I Hungry?® Licensed Mindful Eating Facilitator

ENW Certified Exercise Nutrition Specialist

Certified Weight Management Consulting Agent

Retired IFBB Figure Pro

A wellness authority and supportive mentor, for over 12 years Shelby has helped thousands of clients in the realm of weight, from losing weight, binge eating, chronic dieting and healing one’s relationship with food to working with professional athletes in the world of sports nutrition. Shelby empowers individuals to become a leader and expert with their own eating and in addition, helps them transform their mindset, body, metabolism, and most importantly – their life – without any band-aid tactics.

Her passion for nutrition starts with her athletic, competitive background. As a kid, she participated in everything from baseball with the boys to tap dance recitals to college volleyball. She became a professional IFBB Figure competitor at a young age of 22. Eventually that passion for competitive sports transitioned into passion for building, launching, and growing her nutrition business, which has transpired into TNT Nutrition today.

As passionate as she is about nutrition, her true passion is helping people. “I’ve realized that my mission is to make other people’s lives better. I feel I have been given the gift and the ability to really connect with people on a level that can truly facilitate change. When I combine my passion and coaching skills with the subject of nutrition, the end result is always pretty awesome.”

Shelby obtained a BS Nutrition Science and studied at the Institute for the Psychology of Eating. She is also a licensed  Am-I-Hungry?® Licensed Mindful Eating FacilitatorAdditional education includes Certified Exercise Nutrition Specialist, Certified Weight Management Consulting Agent. Her most important and extensive training, however, is from both her personal life and professional experiences: 16 years in the fitness industry, 12 years of coaching, 10 years of struggling with food and body image, the loss and re-discovery of herself, reclaiming personal happiness, finding ownership of her life, therapy, divorce, and her fight to make healthy eating have true inner purpose in her life are lessons that she transmits into her coaching to transform people’s lives.


The TNT Difference: We are your nutritionist, counselor, mentor, motivator, and top provider of realistic, personalized weight loss coaching solutions.